Ninety percent of my work, more or less, is done on a computer. But there are those bits that still have to be done by hand, compared and checked in the real world. Two of the projects I’ve been working on have led me away from the computer this week. Here’s a little peek into some of what I do.
We have a very nice print exhibition coming up in March. Through an amusing (to me as a designer) sequence we established the color palette would include Pantone’s color of the year: ultraviolet. I tend to avoid trends, but in this case we needed a color that would complement the aged paper color of the prints and work well with the wall color, which matched Warm Grey 5 rather nicely. Ultimately it will be a bit more of a split compliment, and I needed to confirm that there would be enough contrast for some of the graphics, particularly cut vinyl text. It’s a tricky color, the warm gray wall. Since it will be difficult to come any way close to matching the purple as printed on panels and cut vinyl, I’m hoping there will be enough contrast with white text. The details that one has to sweat out.
On the other hand, these little bits of cut out paper are a nightmare of my creation. Each year the Museum Ball presents a tricky situation. Creating an invitation that can set the tone for one of the prime charity fundraisers of the year, even though it’s often sold out before the invitations land in mailboxes. It can be difficult to put one’s best effort into something that can really feel like a formality if other fundraising efforts are successful. Last year was very formal, but this year the ball chairs wanted to go in a modern / contemporary direction. It’s been fun. And I decided on a reveal using a die cut. And have now made more mockups than I would have liked. Not rotating the design correctly for alignment, or just straight up needing to confirm that everything did in fact line up one last time before sending to the printer.
I like to think I have good spatial relation skills. But this just broke my brain a couple of times. I’m going to blame the fact that it was one of a half-dozen things I’m juggling, so I was a little fried by the time I was working out the die and alignment. Brain fry and all though, the files are off to the printer and their prepress has not called anything out as being improperly aligned. Knock on wood and other such tokens of luck, I’ll see a hard proof next week and perhaps my brain ache will have been worth it for a smooth print and production workflow.